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Overview

The Birthday Loyalty Campaign is a simple yet highly effective personalization and campaign automation use case focused on driving customer retention. By automatically sending personalized greeting scenarios, it strengthens the emotional connection between the airline and its most valuable customers.

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Key Features and Capabilities

• Automated Greeting Scenarios: Automatically triggers a personalized communication (e.g., email, app notification) on the customer's birthday.
• Loyalty Integration: Can be integrated with the loyalty program to offer special, tiered rewards or incentives (e.g., bonus miles, discount codes) as part of the greeting.
• Segmentation: Ensures the message is tailored to the customer's loyalty status and past behavior.
• Customer Delight: Creates a moment of positive interaction, reinforcing brand loyalty and encouraging future bookings.

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