Overview
Early Booking Engagement is a personalization strategy that “warms up” the client in the days leading up to their trip. Starting contextual communication well in advance creates multiple opportunities to increase sales of additional services (ancillaries).
Key Features and Capabilities
- Pre-Trip Scenarios: Communications are initiated several days (e.g., 7 days) before the trip, focusing on helpful, context-rich information.
- Contextual Upsell: Messages are personalized to suggest relevant ancillaries that the customer has not yet purchased (e.g., lounge access, extra baggage, in-flight Wi-Fi).
- Increased Customer Readiness: Engaging early makes the customer more receptive to offers and information, lifting conversion rates for ancillary services.
- Data-Driven Relevance: Uses customer data to keep every offer relevant to the specific flight and customer profile.