solutions

Overview

Early Booking Engagement is a personalization strategy focused on "warming up" the client in the days leading up to their trip. By initiating contextual communication well in advance, this solution creates multiple opportunities to increase the sales of additional services (ancillaries).

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Key Features and Capabilities

• Pre-Trip Scenarios: Communications are initiated several days (e.g., 7 days) before the trip, focusing on helpful, context-rich information.
• Contextual Upsell: Messages are personalized to suggest relevant ancillaries that the customer has not yet purchased (e.g., lounge access, extra baggage, in-flight Wi-Fi).
• Increased Customer Readiness: By engaging early, the customer is more receptive to offers and information, leading to higher conversion rates for ancillary services.
• Seamless Integration: Uses customer data to ensure the offers are highly relevant to the specific flight and customer profile.

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