Overview
The Event-Based Customer Timeline is the core component for building a comprehensive 360° customer profile. It captures and organizes every interaction, event, and data point related to the customer — the foundation for personalization down to the individual traveler.
Key Features and Capabilities
- 360° Profile Enrichment: Consolidates all customer history, including media consumption on board, reported issues, call center interactions, orders, and more.
- Real-Time Data Capture: Events are captured and added to the timeline in real-time, ensuring the profile is always up-to-date.
- Foundation for Personalization: The rich, event-based data is the engine that drives all personalization efforts, from marketing campaigns to in-flight service.
- Single Customer View: Provides a unified, chronological view of the customer’s journey, making it easy for agents and automated systems to understand the full context.
