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Overview

The Inactive Client Winback campaign is a targeted personalization and campaign automation strategy designed to reactivate customers who have not made a purchase for a defined period. By using smart segmentation and tailored offers, it successfully brings "sleeping" customers back into the booking cycle.

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Key Features and Capabilities

• Segmentation: Customers are segmented based on the number of days without a purchase, allowing for highly specific targeting.
• Tailored Offers: Communications include personalized incentives, such as special discounts, loyalty bonuses, or reminders of new routes and services.
• Multi-Step Scenarios: The winback process is often a multi-step scenario, adapting the message and offer based on the customer's initial response.
• Revenue Generation: Converts a dormant segment of the customer base into an active revenue stream.

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